En DEXMA nos hemos especializado en un conjunto de tecnologías inalámbricas, las agrupamos por:
Sensado
Wireless Sensor Networks (WSN) / Redes Inalámbricas de Sensores o Redes de Sensores Inalámbricos o Redes Sensoriales Inalámbricas
IEEE 802.15.4 868Mhz 915Mhz 2.4Ghz
WirelessHART, ISA100
6lowpan
Zigbee
AMR /AMI: Automated Meter Reading / Advanced Metering Infrastructure / Lectura de contadores automática
Localización
Sistemas de Localización en Tiempo Real
RTLS, Real Time Location Systems
RFID / RFID activo
Ultra-wideband (UWB)
Wifi 802.11 o 802.15.4
Otros conceptos relacionados
M2M, machine-to-machine
Ubiquitious computing / Computación ubicua
Pervasive computing
The Internet of Things
Sensors / actuators
UPC / FIB
DEXMA
Si te interesan las posibles aplicaciones de estas tecnologías deberías visitar la web de nuestra empresa: http://www.dexmatech.com
Y si quieres trabajar con nosotros puedes ver que perfiles estamos buscando.
Ahora que gracias a una promo de Barcelona Activa recibimos el Expansión cada día calentito y de forma gratuita, voy a ir actualizando más frecuentemente mi pestaña de ‘Business Ideas & Trends‘ (ahora mismo con más ‘Trends’ que ‘Business Ideas’).
En el periódico del sábado 21 me gustó especialmente:
La retribución permite al empleado conocer hasta qué punto su trabajo impacta en el negocio. Expansión&Empleo - pag.6
Si realmente el mundo está entrando en una era de elevada inflación, en la que economías emergentes como China e India pasan de ejercer un efecto desinflacionista -vía exportaciones baratas que presionan los precios a la baja- a otro inflacionista -vía importaciones masivas de materias primas que encarecen los productos a nivel global-, el oro tiene muchos boletos para seguir escalando posiciones. FdeS Inversión - pag.10.
De bien seguro que muchos emprendedores entrando en mercados muy emergentes realizan previsiones de venta ‘top-down’.
Un ejemplo simplificado podría ser: Gartner | Harbor Research prevé que en 2012 el mercado de la tecnología ‘XMRT’ (inventada) tendrá unos ingresos de ~$3000M (M=millones), donde la cadena de valor de una solución final se divide en: 30% hardware, 30% software y 40% servicios. Estas cifras pueden ser WorldWide o USA (dependiendo de la tecnología será imposible encontrar previsiones de la UE), y puede cambiar mucho la cosa!. Y aquí viene el toque de la barita mágica: “En un escenario conservador (ya no moderado!) prevemos tener una cuota de mercado del 0,5% en el segmento software, zaaas! 
Y nos quedamos tan tranquilos…
Si es vuestro caso, recomiendo que leáis el post “Forescating Revenue” de Will Price, para conocer otras maneras de realizar el forecasting.
Guy Kawasaki ya mencionava esto en su artículo: “The Art of Bootstrapping”:
Forecast from the bottom up. Most entrepreneurs do a top-down forecast: “There are 150 million cars in America. It sure seems reasonable that we can get a mere 1% of car owners to install our satellite radio systems. That’s 1.5 million systems in the first year.” The bottom-up forecast goes like this: “We can open up ten installation facilities in the first year. On an average day, they can install ten systems. So our first year sales will be 10 facilities x 10 systems x 240 days = 24,000 satellite radio systems. 24,000 is a long way from the conservative 1.5 million systems in the top-down approach. Guess which number is more likely to happen.
Otros artículos interesantes:
- Investor Pitch: Bottoms Up Market Sizing
- Investor Pitch: Flaws with Top Down Market Sizing
- Investor Pitch: Intro to the Market Slide
What is a Hype Cycle?
A Hype Cycle is a graphic representation of the maturity, adoption and business application of specific technologies.
What are the 5 phases of a Hype Cycle?
1. “Technology Trigger”
The first phase of a Hype Cycle is the “technology trigger” or breakthrough, product launch or other event that generates significant press and interest.
2. “Peak of Inflated Expectations”
In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures.
3. “Trough of Disillusionment”
Technologies enter the “trough of disillusionment” because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology.
4. “Slope of Enlightenment”
Although the press may have stopped covering the technology, some businesses continue through the “slope of enlightenment” and experiment to understand the benefits and practical application of the technology.
5. “Plateau of Productivity”
A technology reaches the “plateau of productivity” as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market.
Year 2003
Year 2005
Year 2006
Year 2007
Year 2008
.
Similarly, Ed Sim (beyondVC.com) has graphically represented the choices an entrepreneur has to make in the continuing saga of build or flip.
Source: Gartner & BeyondVC
STANFORD, California (Reuters) - The more wine costs, the more people enjoy it, regardless of how it tastes, a study by California researchers has found.
The researchers said that when 20 adult test subjects sampled the same wine at different prices, they reported experiencing pleasure at significantly greater levels when told the wine cost more. At the same time, the part of the brain responsible for pleasure showed significant activity.
…
“We have known for a long time that people’s perceptions are affected by marketing, but now we know that the brain itself is modulated by price,” said Baba Shiv, an associate professor at the Stanford Graduate School of Business, and one of the authors of the study.
“Marketers are now going to think twice about reducing the price,” Shiv said.
source: Reuters
